15 Jul, 2008
A little known tool - Google Website Optimizer
A free tool that helps you test different landing page styles and conversion from different texts? Yes, please!
I read a recent post over at No Doubt Marketing, where they mention their top three tools. One of them is the Google Website Optimizer, which I have heard about before, and apparently signed up for once, since one of my old sites were listed under my experiments, but have not used in years.
The tool that Google provides free of charge is simple, but very powerful. It enables you to test which design and sales text that works the best.
You start out by defining your start page, and then the page a customer will see once they have completed a purchase. In between, Google Website Optimizer enables you to try out different headlines, images, sales text, whatever you choose, and then it tracks your success rate. It might be with a few simple changes your product sells a lot better, without you having to do anything more than a few tests and then let Google Website Optimizer do all the testing and analyzing for you.
I will be doing a lot of testing on an upcoming project that I am currently working on.
A small spoiler: Automatic deep link building with a Wordpress plugin. There will be both a free version and a subscription version that enables more features. Contact me if you want to know more before I launch the system to beta.
You can see the flash demo of Google Website Optimizer if you want to learn more about the system and how it can help you increase sales.
