No matter how excellent a writer you are, or how creative your site is, without any traffic it does not matter. The fancy graphics don't matter, the best products don't matter either if you are not getting anyone to see the website. Traffic is always the end game for anyone trying to publish ads or sell anything on the web.It may seem like a mystery to a lot of people, becuase so many products focus on SEO or PPC or web management products, with not much time devoted to the nuts and bolts of getting links and traffic. Very few really work on where the heck you get traffic from.
With any venture on the web, your number one source of traffic for the long run should be natural, search engine based. Why?Once you work on a few keywords that get decent search number, this source of traffic is FREE and consistent.PPC and other methods are also fine, but are also subject to other risks ($$$ cost) that really have to be managed. Basically you need links and content - this is the key to getting higher rankings on Google.
One way to get links is through submitting niche articles related to your site to an article directory.Once your site topic is chose, you will want to write at least 20 articles that are 300-500 terms in length.Make sure you have signed up for an Adsense and Adwords account before you write any articles, even if you have no plans to use them.Google has several fantastic free tools for doing keyword research. You don’t need to spend days researching keywords BUT you really need to pick 3 or 4 keywords to focus on for your articles that get decent traffic in the search engines and are related to your topic. Another tool you can use that is free is PPC Web Spy (just google it) – it allows you to see what keywords people are bidding on for their PPC ads on Google – again, they have probably done extensive work since they are paying for the ad clicks – no reason you cannot just benefit from their work and use some of those keywords.
Once you have done this, make sure you write at least 5 articles using 2 of the researched keywords as links to your site. Do not try to tackle too many keywords at once - you need about 200-300 links realistically for each keyword to go up - depending on how well loved they are it may take more. This is where any article directory comes in handy.You then sumbit your article which is then redistributed for you by the directory to others looking for content or to learn about a subject. This makes getting links much simpler and quicker, but does take a bit of time for it to propagate. In addition, you may want a tool to help rewrite your articles so that many different versions are distributed to thousands of sites. This is a key to quicker ranking on the engines as the same business distributed over and over just does not do the ploy.
In addition to article writing, you will want to submit your site linnk to all the major social networks like Digg, Facebook, StubleUpon, MySpace,and others. The more the better.You will need to start an account at all of them - this can be time consuming but only needs to be done once. You can search on Google for a list of the major ones.Once this is done, you can also use tools to automate posting to all of your accounts at once which saves a huge amount of time.
Most stuff you want to do on the web can be found for free, but the key is free vs time saved by paying for tools to help automate stuff.I usually opt for the time saving tools - in the long haul its really worth it as you can accomplish so much more.Here is always a trade off of time saved vs paying for this saved time. Some stuff I do with free tools, some stuff I pay a monthly fee to use because it saves me so much time I could not achieve any goals without them.
Assuming you write articles and then submit to social networks, you should start to see some results in about a month. Longer term, even once you get ranking, you need a plot to continually feed articles to directories – not as often as the beginning, but you really want to do at least 1 per month per keyword to keep fresh links coming into the search engines. Over time, the content you distributed that Google finds links to disappears as sites go offline, content is deleted and replaced etc. Once you get a stable of articles written, often you can just do a complete rewrite of an grown-up article and then submit that again - its often quicker than rewriting a new article.
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