Whats the single most vital aspect of web design, aesthetics or SEO? This is a question that will raise a lively debate but your role in the website design administer will probably dictate your answer.
A visual designer who specialises in visual design will argue in a high percentage of cases that the web site design is the prime consideration of course. And let’s be honest without that visually pleasant to the eye design a possible client will leave your site within a very small space of time or so they would have you believe. But then that raises the issue of how did they find your site in the first instance?
The basic web design criteria or curve goes along the lines of website gets designed ..website design looks brilliant and is given the go ahead. What about content ok, Take the text from our existing ancient site…..website goes live and time passes but only minimal traffic!
And then more time until eventually I don’t know 6-12 months later the situation is either so dire or the company are having to invest in adwords that finally an SEO company gets called in or the boss starts asking questions, and before you know it you are having to spend more than should be necessary on search engine promotion to try and rescue some website rankings.
Is this the quick road to success? The thousands of website owners that have travelled this route will certainly argue that it most certainly is not as this hope and pray web enhancement criteria delays any websites success by months and sometimes years, and even more frightening results in lost profit, lost time and lost potential customers.
Search engines need to find content and structure in order to rank a site well but with no attention to SEO so often this vital first exposure when the website first gets indexed is lost, if all the search engines find is a poorly optimised site with no regard paid to any SEO requirements or keyword capture.
A small extra attention and money spent on pre enhancement SEO ,for example keyword research and optimisation gives an creditable restore on investment as invariably initial indexing is bound to achieve a far better search engine ranking from the very start and sometimes depending on the competition a page one result straight away.
To find out more about search engine marketing visit Southampton SEO Services .
- computers internet blog
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